When people visit a website they don't want to weed through lots of text to find what they want or need to know. No. It's much easier, effective and fun to click on the “play” button on a video and be presented with a succinct, integrated whole that shows them what they need to know about you and your services.
Once they’re hooked, they will be more interested in the details. And, that's what story based marketing videos do best: they lure viewers in through clear, dynamic and emotionally resonant messaging making viewers much more likely to stick around to find out more.
So, when you go to make a video for your business, always keep this mind:
A lot of people looking to make a marketing video, think they have to include everything about their product, service or program in it. Not so. Video is for the broad strokes. Text is for the details.