It's good to remember that expecting instant results is one of the biggest mistakes in video marketing. Most marketing campaigns take time to gain momentum and produce a return, so this is rarely the case, and video is no exception. “Viral video” success is rarely due to random luck. Typically, the brand or individual behind the campaign has a strategy for distributing and spreading their video (and usually a pretty large social media following).
Even if you do not have a large online following, a sustained and persistent video effort can still yield great results.
Overnight video marketing successes rarely happen, and when they do they are most likely the result of planning and strategizing. Creating great promotional content for your business is a marathon and not a sprint.
To learn some ways that you can make sure your video attracts the attention it deserves read this article on Slate.