Process, Montage and Launch Videos


Process Video

People love seeing behind-the-scenes. It makes them feel like they’re in on a secret. A process video is designed like a montage. Using beautiful imagery and lighting, the camera follows along the path of whatever is being created. This footage is turned in a short, compelling piece set to music. From icing a cake to painting a landscape, the process video is a how-to that makes the audience want to find out more - or eat cake!

Phase 1: Planning

Strategy session at the client's location, to discuss project, goals, timeline and what to shoot.

Phase 2: Shooting

Film the process on location using professional video, audio and lighting equipment.

Phase 3: Editing

Edit the film into a moving depiction of the "process," set to music.
Add titles and logo and Call to Action.
Sound Edit, Color correct and Finishing.

Deliverable:

1 to 4 minute video compressed for immediate upload to the Web.

Launch Video

Your story never changes but your offerings might and you want to make sure your customers know about it. This type of video is designed as a “clarion call" to let everyone know you have something new and exciting to share. These films are most effective if they are short and utilize quick editing. On screen text is used in place of voice over and it's edited to music.

Phase 1: Planning

Strategy session at your location, to discuss goals, timeline and what to shoot.
Generate and finalize the onscreen text to include in the video.

Phase 2: Shooting

Film the new product/service/program on location.

Phase 3: Editing

Edit the video shot into an intriguing and informative introduction to a new product/service.
Insert onscreen text, titles and Call to Action.
Add music that supports and enhances moving imagery and message. 

Deliverable:

1 to 4 minute video compressed for immediate upload to the Web.
 

Montage Film

Montage films are like music videos. They provide you with an effective way to introduce and lure an audience into your world. These videos are best for brick and mortar businesses.

Phase 1: Planning

Strategy session at your location, to discuss project, goals, timeline and the moving
imagery that will most effectively communicate your message and attract attention. 

Phase 2: Shooting

Film beautiful images that both show what makes your venue and what you do unique and also evokes the "feel of the place. 

Phase 3: Editing

Edit the film into music video style montage of moving imagery set to music. 

Deliverable:

1 to 4 minute video compressed for immediate upload to the Web.

 

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